A case study of design and experience, where people can find and adopt pets, from appropriate shelters or foster homes.
User Research: Competitive Analysis, User Interviews, Persona Mapping, Journey Mapping, Empathy Maps
UX Design: Sketches, Wireframing,
Visual Design
Millions of pets are in shelters and in foster home awaiting adoption. With this mobile app one can create profile for pets in order to put them up for adoption. This will help connect people looking for pet companion considering factors like breed, gender, age and temperament.
November 2018- March 2019
iOS, Android
I started my internet research and checked many adoption websites. Discussed with my friends who already have a pet. Got insights from a pet owner in a park nearby place where I go for a jog every day. I also checked mobile apps on pet adoption.
I got clear that people want to adopt animals preferably searching for pets online first to get a wide variety and find information of each. These users also look for quick and convenient ways to make appointments with an online shelter so they can visit the pet they like. One also wants to get in touch with another pet owner with a similar breed to know the behavior or temperament nature of the breed.
There is a cafe in Whitefield, Bangalore called TherPup, basically, it’s a dog cafe with the USP that you can take your pets along when you visit here and mostly they have the menu for your pet as well. Here people come to hang out with other pet owners and play with dogs even though you don’t own one.
To understand the other competitors, I did some analysis to get their priority features, advantages and drawbacks. I found out most of the apps are not providing proper solution with poor design and less information.
App store rating is 3.6. Simple UI, provides detailed dog information with photos. Add to favorite feature. Nearby available pet adaptation center.
App store rating is 3.4. Simple UI with illustration, provide detailed dog information with photo. Provide service filter option. Search or post lost and found pets.
App store rating is 4.3. Provide detailed dog information with photo. Provide dog walking, pet breeding, pet grooming and dog training service. Order pet food available. Search or post lost and found pets.
Two main types of target audience
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First-time owner
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The second is an experienced owner.
These 2 different personas both want to look for the best pet that matches their lifestyle, yet they have different goals and also encounter different frustrations in their search.
Prince is a software engineer and recently shifted to a new place and longing for a friend.. So he decided to get a dog as his companion. But not sure what kind will fit him.
Get a new companion that will make him feel more at home.
Look for a new adorable dog that can stay by itself.
Energetic
Passionate
Giver
Independent
The adoption process is too complicated.
He doesn’t know too much about the available shelter nearby.
Worried that animals in the shelter may be aggressive.
Jenifer is an artist and often works from home. She is always surrounded by people with pets. She is a dog lover and already has a dog. Now she is looking for a second dog who is not only a great match for her but also for her dog Pepper.
Need a dog which is less costly and easy to maintain.
Learn more about the temperament of the available dog.
Independent
Charismatic
Jovial
Amount of information in adoption site is not enough and setting filters for what she is looking for takes a lot of effort.
Incomplete information about the pet is difficult to decide to pick the right dog.
Pepper also need time to interact with the new adopted dog, which the shelter should allow.
In addition to the above, I created a simple chart diagram to demonstrate the task flow. I also needed this to help me pinpoint the key screens that I need to design.
Before getting to the visual appearance of the app, I needed to test my functionality. I created wireframes.
Before getting to the visual appearance of the app, I needed to test my functionality. I created wireframes.
Before getting to the visual appearance of the app, I needed to test my functionality. I created wireframes.
It was time to create the realistic renderings of what a product will look like and how it will be used.
You can browse any pet you like with different categories.
The most important part of the app. It wasn’t easy because the pet profile is a very feature rich part of the app. One can check out different pictures and behaviour of the pet and can contact the shelter home to adopt or chat with the chelter home.
